A friend who is holidaying in Northern Spain sent us photos of Bilbao’s sights and sensory experience. Truffle, wine, Iberian ham.
Google “Bilbao effect” – a phenomenon where cultural investment and iconic architecture provided an economic uplift for industrial cities in decline.
Is one building sufficient? Unlikely. Not just the Guggenheim museum alone. But it is a significant anchor point.
Are you thinking of reinventing yourself?
What is an iconic project to anchor your new narrative?
A new skill?
A new habit?
A new hope?
How is 2019 going to be different from 2018? Not just a new dress or a new car.
Dont pin on something physical. But on the intangible.
A new energy, a belief, a beginning.